Fever-Tree Premium Mixers

The question posed by Fever-Tree was simple: why craft premium spirits and then compromise that experience by masking the flavor with poor quality mixers? Just think of the fabulous spirits on the market today. Subtle tastes crafted and blended over generations. Yet until now the only option has been to drown these spirits with poor quality mixers.

Fever-Tree Premium Indian Tonic Water launched in the UK in early 2005. The brand name was chosen due to 'Fever Tree' being the colloquial name for the Cinchona Tree in which quinne, a key ingredient for tonic, is found. The highest quality quinine was sourced from the Rwanda Congo border and blended with spring water and eight botanical flavors, including rare ingredients such as marigold extracts and a bitter orange from Tanzania. Crucially, no artificial sweeteners, preservatives or flavorings were added. The highly carbonated tonic, consisting of small 'champagne' bubbles for a smoother taste, was packaged in 200ml single serve glass bottles, the perfect size for a double measure gin & tonic; the glass packaging was designed to reflect the premium natural values of the brand and to ensure freshness.

The Fever-Tree range blossomed to include an award-winning Bitter Lemon, Ginger Ale, Ginger Beer, Naturally Light Tonic, Mediterranean Tonic, Sparkling Lemon, Naturally Light Ginger Beer and Club Soda. The ginger drinks use three natural gingers from Cochin, the Ivory Coast and Nigeria. Leading bartenders quickly realized the benefits of a great mixer; Today, Fever-Tree is served in top hotels and restaurants and offered in the finest retail outlets across the UK and the U.S.